Athleta Grows from SF to NY

Clothing line Gap Inc. announced yesterday the grand opening of its first two East Coast Athleta stores in Manhattan’s Upper East and Upper West sides. With the line’s first retail location being San Francisco, which opened earlier this year, the new additions boost Athelta’s plan to have 50 stores throughout the US by 2013.

Scott Key, the senior vice president and general manager of the brand, said “Entering New York is a significant milestone for us as we aim to grow our share of the $31 billion women’s active wear market.” He added that the store’s catalogs have indicated that there is a high concentration of consumers waiting in the New York area. “We’re excited to bring our loyal and new customers two beautiful stores where they can build strong, inspiring communities around the athletic pursuits they love.”

Athleta’s collection, which has been sold online for the past few years, includes women’s active lifestyle apparel for activities such as yoga, hiking, swimming, skiing, gym as well as everyday wear.

Key said: “Whether she’s an elite athlete or training for her first organized event, Atheta offers high quality apparel made to stand up to every female athlete’s highest standards. And because our clothing is designed to take our customers through her workouts and beyond, she can easily transition from working out to going out and still feel confident she looks great.”

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