Athleta Opens Flagship Store in San Francisco

AthletaAthleta is a women’s sportswear company which makes its sales through catalogs and the internet. Now, its first full-scale retail store is opening in San Francisco. The new 5,000 square foot store is located at 2226 Fillmore St.

“This store opening launches the next phase of our multi-channel growth plan for the Athleta brand,” explained Toby Lenk, president of Gap Inc. Direct, who acquired Athleta in 2008 for $150 million. “We began as a catalog business twelve years ago, evolved into a successful online channel, and today marks another milestone for the Athleta brand.”

Kelly Cooper, vice president of merchandising, design and product at Athleta, added that customers have long been asking for a placd where they can touch and try on the clothing before purchasing it. “With Athleta’s heritage rooted in Sonoma County, it was a natural fit for our first store to be located in the bay area, and in one of San Francisco’s great neighborhoods.”

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