Bye-Bye Print Media

print-mediaPrint press has been challenged since the beginning of online media.  Increasingly, fewer people are turning to a printed version of the newspaper over the web-based one.  There were some minimal gains in 2013 but the following year saw another dip.  According to a report undertaken by the Pew Research Center analysis of Alliance for Audited Media (AAM), in the first quarter of 2015:

“both weekday and Sunday circulation fell around 3% from 2013 to 2014…The decline in weekday circulation fell almost equally across all categories. This includes top tier newspapers (those with average weekday circulation of 500,000 or more) whose weekday circulation fell 4% in 2014 after seeing a 22% spike from 2012 to 2013. In Sunday circulation, top-tier papers felt less of a blow than others in 2014.”

Further, an article written by Elaine C. Kamarck and Ashley Gabriele, based on findings from the Brookings Institution, found that “in the 1940s, somewhere over one third of Americans received a daily newspaper.  By the end of the first decade of the 21st century, readership was down by about half to less than 15 percent.”

Given this data, it shouldn’t really come as a surprise – although perhaps a disappointment from dinosaur print newspaper readers – that final editions were printed by ‘The Oakland Tribune’ and the ‘San Jose Mercury News’ last week.  While these papers are not going completely out of circulation, they are being rebranded in an attempt to bring them back up in the popularity contest.   There are mergers going on with The Oakland Tribune taking on the ‘Contra Costa Times,’ the ‘Hayward Daily Review’ and the ‘Fremont Argus.’  A merger is to take place between the ‘San Mateo Times’ and the ‘San Jose Mercury News,’ to be rebranded as ‘Mercury News.’

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