“How Wine Became Modern” Exhibit Opens in San Francisco

The San Francisco Museum of Modern Art has a new exhibit, titled “How Wine Became Modern: Design + Wine 1976 to Now.” 1976 was indeed a revolutionary year for wine-lovers. The Judgment, a wine contest which took place in Paris, encouraged the beginning of a new era in wine culture. The new exhibit in San Francisco presents the significance of art and design in the transformation of the wine industry over the past thirty or so years.

New kinds of wine consumers and critics were born during that time. Hotels, spas and wineries emerged to found a whole new tourist setup, while art and design took on a new form in labels and stemware as the industry bloomed. The museum’s curator of architecture and design, Henry Urbach, explained that “wine became more modern as it became more democratic.”

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