Intel Selects Two Digital Shareholders

intelIntel has chosen two digital shops with which to share its account: Publicis Groupe’s Razorfish, San Francisco, for creativity and customer service management, and Interpublic Group of Cos. MRM Worldwide, to manage strategy and messaging.

The action moves the tech giant’s business-to-business responsibilities to agencies with digital heritage. David Dickstein, a spokesman for Intel, explained that while the digital agencies may take the lead, they will also be able use other agencies in their networks. “Work from the multiyear campaign development and implementation will commence in 2011. Intel uses an ‘Agency Open Source Model,’ which allows the company to be flexible and engage with agencies that can provide high levels of creativity, niche expertise, and unique capabilities rather than use one agency network for all campaign and project work,” Dickstein explained.

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