SF’s Seedwell to Release New Channel on YouTube

Late last week, YouTube announced that it would begin releasing new, original channels on its platform next month. Over the course of the year, advertising-supported channels will be revealed on YouTube in areas such as fashion, comedy, news, education, sports, music and more.

The project was executed with the help of experienced content producers, and backed by major producers, celebrities and media companies from around the world. YouTube hopes the channels will open new windows for viewers, advertisers and media companies in their system.

San Francisco-based Seedwell is one of the smaller, more recent media companies involved in YouTube’s project. Though relatively unknown, Seedwell has worked with popular brands like Pepsi, Blue Nile, Fujitsu and HTC and has produced numerous online viral hits.

Seedwell’s successes are mainly in the tried-and-true music video parody style. They include “The New Dork,” “Telephone: The Office Version,” and “Tweet It.” Seedwell’s YouTube channel will be called “American Hipster,” and will focus on pop culture from a hipster perspective.

“It’s really exciting to see YouTube work with a variety of content producers including people like us who have been dedicated to the YouTube platform since its inception,” said Seedwell’s Partner and Head of Creative and Marketing Peter Furia. “YouTube  has always been the best site for social video and we’re looking forward to being a part of building even larger dedicated audiences around this latest influx of high quality video content. We, of course, encourage people who are interested in American Hipster to subscribe to the channel on YouTube, and follow its shows’ Facebook pages and Twitter accounts.”

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